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By Arvind Hickman 11 June {/INSERTKEYS}{/PARAGRAPH} {PARAGRAPH}{INSERTKEYS}The fine amounts to more than half of Bet's ad spend in , according to Nielsen figures, although this doesn't include subscription TV or digital spend. Now it's about betting with your mates while you are watching the game," says Deakin University associate professor of public health Samantha Thomas, an expert on gambling advertising. AdNews journalist Arvind Hickman quizzed unibet about the practice to get an explanation and was advised to call the agency's customer services hotline. Further, such promotions of credit known as a 'bonus' by gambling companies because they legally cannot provide credit are illegal in most states, including NSW, and Victoria. Unibet, for example, offers a bonus bet of four times the deposit amount but you can only claim winnings if you gamble four times the bonus money. Bet is not the only betting agency that offers misleading promotions to lure new customers. Over the years we've seen more ads that are trying to embed gambling in peer group behaviours. Share your views in the comments section below. Sign up to the AdNews newsletter , like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. The wagering restrictions are contained in the terms and conditions. To cash in, customers had to gamble their deposit and bonus three times before being able to withdraw any winnings. AdNews will release a special report on sports betting advertising next week. In running an investigation on the sports betting sector, AdNews discovered that such enticements are commonplace with certain agencies, particularly online. Have something to say on this? Or if you have a news story or tip-off, drop us a line at adnews yaffa.