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beta testing Social Casino Game ads in AdWords sometime around March. You can learn about the requirements and how to apply here.


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it will start beta testing Social Casino Game ads in AdWords sometime around March. β€œSocial casino games” are simulated gambling games where there is You can learn about the requirements and how to apply here.


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At this time, we're inviting existing AdWords advertisers to apply to participate in the beta.” Social games β€” no money, no prizes. The social.


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Advertisers who want to target both groups of countries must create a separate account for each group. Gambling-related tutoring and educational materials such as books and e-books Advertisers must also be certified with Google. Promotion of online, real-money gambling. Google Ads accounts can target social casino ads only to the countries listed in the two groups below. Also, all advertisers must also follow the advertisement guidelines found at recht. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state-licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. If you want to advertise for online gambling, you must be certified by Google. Any related accounts may also be permanently suspended and your new accounts may be automatically suspended at setup. If advertisers are targeting their ads in a state that does not require a license, the advertisers must be licensed in at least one other state that does require a license to operate. They may provide links to gambling services not operated or controlled by the aggregator. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as they are licensed by the Bulgarian gambling authorities: Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. These sites may provide links to gambling services not operated or controlled by the aggregator. Google allows ads promoting the following types of online gambling by state-licensed entities in certain states where legal:. Google allows ads promoting the following gambling-related products as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license:. Privacy Policy Terms of Service Submit feedback. This includes gambling-related advertisements that appear on your social casino games destination. Google allows only ads promoting lotteries with deferred drawing from state-run entities. Examples : Promotional products such as vouchers or bonus codes; educational materials such as tutorials or e-books; software such as poker odds calculators; other gambling-related information including tips, odds, handicapping, and sports picks; aggregator or affiliate sites that promote gambling-related content. Any internet-based game where money or other items of value are paid or wagered in exchange for the opportunity to win real money or prizes based on the outcome of the game Examples : Fantasy sports, online chess tournaments, or "match-three" video games played for money or prizes. Promotion of "real money gambling" destinations. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling products as long as the advertiser is a company registered in Belgium, and if the online gambling activity requires a license, the advertiser provides a valid license number: Online gambling Online bingo Sports betting Online casino games Online gambling comparison sites as long as no online gambling takes place on the aggregator site Advertisers must also be certified with Google. Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related lotteries Advertisers must also be certified with Google. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Bulgarian gambling authorities: Online gambling Online bingo Online casino games Sports betting Advertisers must also be certified with Google. Advertisers who provide information about, or a comparison of, gambling services, but do not themselves provide gambling activities that require a license can also apply, but must only link to the sites of licensed operators. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or serious violations, you may no longer be able to advertise with Google. For social casino game ads and destinations, the following is not allowed:. A disapproved ad won't run until the policy violation is fixed and the ad is approved. If a country isn't listed, it means Google Ads currently does not support gambling advertising in that country. 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Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Gambling-related lotteries Advertisers must also be certified with Google. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Brazilian gambling authorities: Lotteries Horse racing Sites that provide information about or a comparison of other gambling services licensed in Brazil, but do not themselves provide gambling activities that require a license. Social casino game ads must target approved countries and should not appeal to minors. Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Advertisers must also be certified with Google. Details Mahjong Not allowed Google doesn't allow the promotion of Mahjong when the exchange of money is involved. Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Location-based or "brick-and-mortar" gambling Online gambling Allowed with limitations Google allows ads promoting the following online gambling, when operated by state-licensed entities: Lotteries Sports betting Advertisers must also be certified with Google. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is licensed according to all applicable regulations in Austria and, in the case of sports betting, provides a valid sports betting permit number issued by the state government in at least one State of Austria according to all applicable regulations in Austria. Upcoming and recent changes Past changes. Details Online gambling Allowed with limitations Google allows ads for the following types of online gambling as long as the operator is licensed by the Danish Gambling Authority: Location-based gambling Online casino games Online betting Sports betting Fantasy sports contests Slot machines Gambling-related information such as tips, odds, and handicapping Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license: Sports betting Lotteries Advertisers must also be certified with Google. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling by state licensed entities: Online gambling Online bingo Sports betting Online casino games Advertisers must also be certified with Google. Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Brick and mortar casinos. Details Gambling-related content Allowed Google allows ads promoting the following online gambling content as long as the advertiser is registered with the Colijuegos and provides a valid license: Slot or chance machines Roulette Black Jack Baccarat Bingo Poker Sports betting and fantasy sports games Sites that provide information about -- or a comparison of -- other gambling services licensed in Colombia, but do not themselves provide gambling activities that require a license. To ensure a safe and positive experience for users, Google requires that advertisers comply with all applicable laws and regulations in addition to the Google Ads policies. Rummy Allowed Google Ads allows Rummy advertisements to target India as long as the advertisement doesn't promote any other form of online gambling. Gambling aggregators are sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. Promotion of sites that contain or link to content relating to online gambling Examples : Promotional products such as vouchers or bonus codes; educational materials such as tutorials or e-books; software such as poker odds calculators; other gambling-related information including tips, odds, handicapping, and sports picks; aggregator or affiliate sites that promote gambling-related content. Learn more about suspended accounts. Google allows ads promoting the following online gambling-related products by state-run entities:. In addition to the requirements above, there may be further restrictions based on which countries your campaign targets. Advertisers or operators must publish a warning on their landing page and also in their ads indicating that gambling isn't for minors such as "prohibido para menores" and including messages that invite people to play responsibly such as "juega responsablemente". Aggregators must display a message on the landing page warning against excessive or pathological gaming. Approval process Disapprovals and suspensions. They may only provide links to gambling sites that hold an ARJEL operating license, but are not operated or controlled by the aggregator. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is a company registered in Belgium, and if the relevant online gambling activity requires a license, the advertiser provides a valid license number: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling content as long as they are licensed by the Croatian gambling authorities: Online gambling Online bingo Online casino games Sports betting Sites that provide information about or a comparison of other gambling services, but do not themselves provide gambling activities that require a license. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling provided the operator is appropriately authorized by the Greek authorities: Casino games Bingo Sports betting Lotteries Advertisers must also be certified with Google. Online gambling information Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license: Gambling-related promotional materials such as vouchers and bonus codes Gambling-related tutoring and educational materials such as books and e-books Gambling-related information such as tips, odds, and handicapping Advertisers must also be certified with Google. Social casino game destinations that offer gambling or games where the opportunity exists to win real money or prizes based on the outcome of the game. It's important to familiarize yourself with and keep up to date on these requirements for the places where your business operates, as well as any other places your ads are showing. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products by state licensed entities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Examples : Fantasy sports, online chess tournaments, or "match-three" video games played for money or prizes. Check local regulations for the areas you want to target. Google Help. Gambling ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors. Details Gambling-related content Not allowed Google doesn't allow the following gambling-related content: Brick and mortar casinos Physical gambling equipment Online non-casino games Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value. Check for restrictions by country, below. Gambling-related products Allowed with limitations Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. See how to apply. Promotion of social casino games, which are online simulated gambling games where there is no opportunity to win anything of value, such as money or prizes. Ad or extension disapproval : Ads and extensions that don't follow this policy may be disapproved. Advertisers must also be certified with Google. Details Online gambling Allowed with limitations Google allows ads promoting the following online gambling products as long as the advertiser is licensed by the Austrian Ministry of Finance according to all applicable regulations in Austria and, in the case of sports betting, also provides a valid sports betting permit number issued by the state government in at least one State of Austria according to all applicable regulations in Austria. Sports betting Horse racing betting Lotteries Advertisers must also be certified with Google. Social casino game ads are allowed if they comply with the policies below and the advertiser has received the proper Google Ads certification. Google allows ads promoting the following gambling-related products as long as the advertiser is a company registered in Belgium, and if the relevant online gambling activity requires a license, the advertiser provides a valid license number:. Online gambling-related products Allowed with limitations Google allows ads for the following online gambling-related products provided the operator is appropriately authorized by the Greek authorities: Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc. Product Allowed? For both of the above, advertisers must also be certified with Google. Online gambling Online bingo Sports betting Online casino games Advertisers must also be certified with Google. Rummy ads may not target Telangana.{/INSERTKEYS}{/PARAGRAPH} See how to apply here. {PARAGRAPH}{INSERTKEYS}Gambling-related ads are allowed if they comply with the policies below and the advertiser has received the proper Google Ads certification. 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